🌿 Apple Picking Season campaign launches Saturday — creative approved, budget confirmed at $400/wk.
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Revenue Attributed
$14,280
↑ 34% vs last period
From tracked ad conversions
Return on Ad Spend
4.2x
↑ 0.8x vs last period
$3,400 total spend
Cost Per Lead
$6.40
↓ 18% improvement
531 leads this period
QR Scans (In-Store)
1,847
↑ 22% vs last period
Loyalty signups: 214
Revenue & Spend — Last 10 Days
Daily attributed revenue vs ad spend
Revenue
Spend
May 1
May 3
May 5
May 7
May 9
Today
Traffic Source
By channel this period
531
Total leads
Meta Ads
52% · 276
Google PMax
31% · 165
QR / In-Store
17% · 90
Active Campaigns
View all →
| Campaign | Status | Spend | ROAS | vs Last |
|---|---|---|---|---|
Fall Weekend Traffic Meta · Awareness | Active | $1,240 | 5.1x | ↑ 1.2x |
Cider Season PMax Google · Performance Max | Active | $980 | 3.8x | ↑ 0.4x |
Gift Shop Retarget Meta · Retargeting | Active | $620 | 4.6x | ↑ 0.9x |
Apple Picking Season Meta + PMax · Launch | Sat Launch | — | — | New |
Spring Produce Meta · Seasonal | Paused | $560 | 2.1x | ↓ 0.3x |
Recent Activity
Full log →
Cider Season creative updated — new carousel approved and live
Today, 9:14am
Joe: CTR was lagging, swapped hero image to the barrel shot — watch this week.
PMax budget increased $200 — weekend search volume spiking
Yesterday, 4:32pm
Joe: Saw the intent data early, moved fast. Worth it.
QR loyalty program — 214 new signups this period, up from 140
May 8, 11:00am
Spring Produce paused — ROAS dropped below 2x threshold
May 7, 2:15pm
Joe: Paused before spend ran up. Will revisit creative next week.
Customer Command Center
1,284 customers.
214 new this period.
Total Members
1,284
↑ 214 this period
Repeat Rate
38%
↑ 6% vs last month
Avg Lifetime Value
$184
↑ $22 vs Q1
VIPs
142
5+ visits in last 90 days. Eligible for VIP Weekend invites.
Send VIP offer →
New Members
214
Joined in last 30 days. Welcome series active.
View welcome flow →
Regulars
468
2–4 visits, last 60 days. Core base.
Send promo →
At Risk
89
No visit in 90+ days. Win-back campaign recommended.
Win-back offer →
Recent Customers
View all 1,284 →
| Customer | Last Visit | Total Spent | Visits | Tags |
|---|---|---|---|---|
SM Sarah Mitchell smitchell@email.com |
2 days ago | $487 | 12 | VIPCider |
DR David Romano droma@email.com |
5 days ago | $312 | 8 | Gift Shop |
JK Jennifer Kane jen.kane@email.com |
Today | $48 | 1 | New |
TF Tom Fitzgerald tomf@email.com |
1 week ago | $612 | 15 | VIPApples |
MC Maria Castillo mariac@email.com |
3 days ago | $156 | 4 | Family |
Cider Donut 6-Pack
CIDER6Redemptions312 / 500
VIP Weekend Preview
VIPONLYRSVPs87 / 142