Creative testing loop
Static mock for portfolio. Variants tested, winner promoted, losers killed — on a schedule.
Sample
A · Control
Hero copy
CTR
1.8%
CPA
$22
B · Variant
Founder shot
CTR
1.4%
CPA
$28
C · Variant
Product UGC
CTR
2.6%
CPA
$14
Loop activity
Live
PROMOTE
Variant C scaled to 70% of budget — CPA threshold passed
2m
KILL
Variant B paused — failed CTR floor after 4k impressions
14m
QUEUE
3 new variants drafted from C — human review pending
1h